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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Pinterest and Instagram will be a place for retailers to explore back-to-school advertising. School may have just got out for some, but that doesn't mean search marketers can take a break. The back-to-school marketing season is in full swing...

  2. Top Brands Now Testing Pinterest Promoted Pins

    We first learned about Pinterest’s plans for promoted pins in September 2013. A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Now, Pinterest is taking the test into the next...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Facebook reigned as the dominant referrer of that traffic at 54 percent in Q1, versus other social sites like Pinterest (25 percent), YouTube (3 percent) and more. It’s that time of year when Q1 “state of” reports are published to demonstrate where...

  4. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  5. Social Media Monetization in a 'Mobile First' World

    Other established players like Tumblr and Pinterest are in the earlier days of monetizing through advertising, but they too have native ad units that integrate into their content experience. Consider that Instagram already has an audience the size...