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  1. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    Menlo Park, CA-based Facebook said the upgraded Insights are designed to let marketers promote the most engaging posts by pinning them in a new Pages feature. Mike Hoefflinger, Facebook's customer marketing director, disclosed the metrics while...

  2. Search, Social Media & the Offline Purchase

    While Google is pinning our economic hopes on an e-commerce led recovery, let's not forget that offline activity still makes up the lion's share of purchase behavior. Marketers continue to become, as a whole, an increasingly numerate lot.

  3. SEO Educational Standards: the Aftermath

    The main charge is that because of an ever-changing system that has occasional catastrophic shake-ups, pinning down standards is difficult, and perhaps even foolhardy. I received many responses in the form of feedback, e-mails and thoughts posted...

  4. Keeping Yourself Out of Web And Other Databases

    Look, I can be as tough on Google as anybody, but always pinning these issues on Google is well, totally unfair. Ann Harrison's, Wired News article: 'UnGoogleables' Hide From Search, offers a profile of Geri Agalia (not her real name), a person who...