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  1. New Gmail, YouTube, Blogger Users Join Google+ by Default

    Google is an active player in the online identity verification arena, as one of the five sustaining OpenID Foundation members (alongside Microsoft, PayPal, Symantec and Ping Identity). New Google products users are automatically registered for a...

  2. 5 Overlooked Actionable Benefits of Attribution

    A marketer could then look at all people who have bought Ping golf clubs and no shoes, and then market those people golf shoes and vice versa. In the purchase path example above, the person who purchased golf shoes actually showed interest in Ping...