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Pilot Project

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  1. Is Agile Marketing the Future of Search in 2013?

    This is exactly the same way you would create a prototype for showcasing a new product, or a pilot episode for a TV series. Learn From Agile Project Management There's a huge amount you can learn about marketing by reading about agile project...

  2. 4 Ways to Rethink a Facebook Advertising Campaign

    Acquiring a social following is great, but making the decision to continue the investment is dependent upon your pilot results. After you’ve completed your pilot test and have acquired 2,000 likes, try 60 days of content dissemination to measure...

  3. A 4 Step Multivariate Testing Process That Works

    The pilot test gives you the opportunity to QA all of the issues before the actual experiment, thus limiting any potential impact on your results or timeline. A pilot test should be: Think of a pilot test like a dress rehearsal for your...

  4. Publisher Groups To Test New Search Engine Rights Management System (Updated)

    Association of Newspapers and the European Publishers Council are planning a project which will develop and pilot a technical framework which will allow publishers to express access and use policies in a language which the search engine's robot...

  5. Harvard's Involvement in Google Library Project

    Katie Hafner's NY Times article: At Harvard, A Man, a Plan, and a Scanner offers a profile of Sidney Verba, Director of the University Library at Harvard that focuses on Harvard's partnership with Google (in this case, a "pilot project") to scan...