This pilot program is currently only available to those in the travel and education sectors, but they do plan to expand further later this year. Google has announced the launch of their dynamic remarketing program to all clients with a Google...
The first is a pilot program that will measure audiences for TV content viewed online. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April 2013. But the rising tide is lifting AOL's boat more than others.
More than a year ago, for example, Google+ local marketing pilot programs were already moving the needle for brands. When combined with an employee training program, these measures can insulate brands from liability, even if one of their own...
YouTube last week announced a pilot program for a small group of partners that will offer paid channels, with subscription fees starting at $0.99 per month. YouTube has been serving its clips of animals, planking, people falling over and monkeys in...
The YouTube team has finally launched a pilot program for a small group of partners that will offer paid channels on YouTube – a move that had been expected since January. In response, YouTube is launching a pilot program for a small group of...
Some pilot programs are already in use. I'll be going into more depth on NSTIC here soon, but I strongly encourage you to read more on the NSTIC program. I was certain it ran a lot deeper than that. When authorship launched, it seemed to support my...
While that presents incredible opportunities for ongoing optimization, it can also present some distinct challenges for those who want to put everything from bid management, to keyword selection, to ad optimization on data driven auto pilot.
These pilot programs are meant to explore differing implementations of the NSTIC and how they work, then report back to the NSTIC program office on their successes (or lack thereof) to better sculpt the real world applications of the program when...
Callinicos reports, “In a survey conducted after the pilot launched, 74% of respondents said they now use AdWords Business Credit as their primary form of AdWords payment. Earlier this week, Google extended the AdWords program that offers...
Active GRP, which has been launched in a pilot program for Google DoubleClick for Advertisers customers, is built into its ad-serving tools. Digital marketers praised Google's new measurement tools, but said they might not go far enough to make...
YouTube launched a pilot of its Partner Program in 2007 enabling some of the most popular and prolific original content creators within the YouTube community to earn money from their videos. The YouTube team is updating partner eligibility across...
Brands interested in launching a local marketing Google+ pilot program should: Your pilot program tracking should focus on these metrics: Pilot programs enable brands to learn what works and what doesn’t and position themselves for future success...
Despite a slew of stories across the web that reported Google+ business pages would be coming later (though a few hundred brands would be allowed as part of a pilot Google+ program, including Ford), some brands jumped on the platform anyway, and...
Marin client W3i participated in the pilot program and shared their experience using the two together in a written statement. Marin Software and BoostCTR have just announced a partnership that brings crowdsourced ad creative optimization into the...
While the government is developing the framework and assisting in the initiative, funding pilot programs it can't directly hold citizen identities like they can in Europe. Well let's go back to the words on the video, by the architects of the program.
Google is reporting that advertisers in their pilot program are seeing a 5-10 percent increase in clicks and conversions while getting an overall positive ROI. If you would like to sign up for the beta program, you can join by contacting your...
Many Services + Minimal Bandwidth = Pilot SEO Program Especially for organizations new to SEO (or ones trying to fight their way into a competitive market), it frequently makes more sense to focus efforts on less than a handful of keyword groups...
You may recall four months ago, Google Analytics launched a pilot program between the two services. They've even enhanced the services based on feedback during the pilot. Google Webmaster Tools reports are now included as part of Google Analytics.
Google launched a new pilot program today aimed at helping shoppers identify stores that Google trusts. Known as Google Trusted Stores, Google awards a badge to websites with a strong history of reliable shipping and excellent customer service.
In an effort to start cross-breeding the two services, Google has launched a limited pilot program that integrates data and tools from both services The cross-service tools for the pilot program will start out as fairly limited.
