Google started a pilot programme this week in the Canterbury area of New Zealand, with 50 testers trying to connect to 30 balloons that were all launched at the same time. Now we need some help [as] this experiment is going to take way more than...
While that presents incredible opportunities for ongoing optimization, it can also present some distinct challenges for those who want to put everything from bid management, to keyword selection, to ad optimization on data driven auto pilot.
The pilot test gives you the opportunity to QA all of the issues before the actual experiment, thus limiting any potential impact on your results or timeline. Think of a pilot test like a dress rehearsal for your multivariate experiment.
Last week, Google took a long awaited step in the direction of clarifying and standardizing the attribution problem by announcing Multi-Channel Funnels, a potential new Google Analytics feature which is in private pilot at the moment.
A Barnes & Noble executive stated that clickthrough rates and purchases had increased through the use of the Jellyfish pilot program. Microsoft Live Club is an ongoing experiment with incentivizing searchers but never on the Live Search Cash Back...
AdCenter Pilot Yields High ROI, Calls for Expansion.dmnews.com Dec 27 2005 9:48PM GMT Major Security Flaw With Google Sitemaps Stats, Google Losing Consistency As It Continues To Experiment With Results and NYT On Yahoo's US Gains Some Global...
But a BusinessWeek analysis of Google's pilot, including interviews with 10 advertisers and two publishers, indicates that advertisers haven't warmed to the program so far. It was just the other day that I blogged about numerous job openings in NYC...
