There's no longer any need to ensure that no PII (personal identity information) is stored. With no laws or regulations to say how our PII can be harvested, stored, accessed, shared or validated, the whole situation seems ripe for disaster.
Finally, what are the rules governing the new forms of personally identifiable information (PII) disclosed in digital and social channels - for example, the history of what sites individuals visited, the "social graph" of their connected friends...
Today, Acxiom reached us about how they protect the privacy of consumers and their Personally Identifiable Information (PII). This code contains no PII, and consumers are notified that a third-party cookie will be set.
