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Pii

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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    There's no longer any need to ensure that no PII (personal identity information) is stored. With no laws or regulations to say how our PII can be harvested, stored, accessed, shared or validated, the whole situation seems ripe for disaster.

  2. Search Marketing and Social Media in Regulated Industries

    Finally, what are the rules governing the new forms of personally identifiable information (PII) disclosed in digital and social channels - for example, the history of what sites individuals visited, the "social graph" of their connected friends...