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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    What angle will encourage them to engage with the piece? Think about what great content looks like; it's not just about publishing a piece of content that links to you from a strong domain (advertorials and guest posts do that, but it doesn’t make...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It’s been a journey into the depths, remembering every sage piece of advice, every argument and discussion from some of the smartest content strategists, editors, and writers I have had the pleasure of working with.

  3. Survey Says: Stop Making Assumptions About Your Content

    Case studies are a very useful piece of content leveraged in the B2B sales process. Last month, I attended an industry conference on programmatic buying. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do...

  4. How to Solicit Feedback from Prospects and Customers

    But if we're doing all the talking, we're missing a big piece of the sales and business development process: listening. My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about four hours away...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    If not, it could mean they didn't find any real value in the initial piece of content they read. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up the...