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  1. Google Active View Format Gets Accreditation

    They're willing to spend more money online, and that grows the pie for everybody. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers reserve...

  2. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Apple Pie - Carmelized sugar, tarty fruit and baking powder Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new...

  3. Is Your Quality Score Costing or Saving You Money?

    Then, visualize this information in a pie chart where 7 or higher is “relevant” and 6 or lower is “irrelevant. When it comes to AdWords quality score, everyone knows from best practices that increasing this magic number is not only beneficial for...

  4. How to Define a Web Analytics Process to Drive Better Insights

    Here are some tips to help you introduce processes to get your delicious analytics pie and eat it too! Customization of data collection code is of paramount importance to web analysts because it constitutes the fundamental building blocks required...

  5. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    As I’ve stated before, why shouldn’t Google have a slice of the commercial pie that has been created for all online businesses as a by-product of its own web information retrieval success? If you take out the antiquated references to push-button...

  6. New Competitive Facebook Reporting Tool Available

    Geo-targeting of the ads is shown in a pie graph and offers insight into the markets this advertiser is focusing on. Last week SEMrush announced the release of a new Facebook PPC reporting tool. The tool offers competitive intelligence on ads...