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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The overview gives you a great snapshot of the people coming to your website, with Age in a column chart on the left and a pie chart showing gender on the right. Google Analytics has always been very good at telling you what people have been...

  2. How Can Good PPC Managers Become Great PPC Managers?

    While the average person watching a Google video on shopping campaigns or remarketing may think it's easy as pie, we know there's a lot behind the scenes that we have to figure out. And it got me thinking – what are the differences between good PPC...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    This new reporting tool includes graphing capabilities with bar, lines, and pie charts. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about...

  4. Social Advertising Revenues Forecast to Grow 31% in 2014

    Of course, we have to keep in mind the pie of advertising dollars is only so big. With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad revenue.

  5. The Multi-Platform Majority Has Arrived. Are You Ready?

    As mobile carves out an ever-increasing piece of the digital pie, it's never been more critical for marketers to understand and align with the direction of consumer behavior. One of my favorite discussions to have with the Millennials at my office...

  6. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In its report, BrandVerity acknowledged the fact that the hotel’s ad was a small slice due to regulations from advertising platforms against double serving ads from the same domain, but it did give tips on how brands could get a bigger piece of...

  7. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Mobile marketing is no longer an aspirational play for some new pie in the sky. The biggest challenge today, according to Google, is educating or training marketers how to deliver on mobile's promise, with the right strategies and processes for...