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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    In this KISSmetrics blog post, 100 case studies (yes, that many) are listed with accompanying pictures and key takeaways for each. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had...

  2. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    In the latest Google webmaster help video, Google's Distinguished Engineer Matt Cutts discusses whether EXIF data from pictures is a ranking factor in search results. So if you're taking pictures, I would go ahead and embed that sort of information...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    I don’t know about you, but most mothers I know aren’t spending their time looking at pictures of animals, or coloring barnyard pictures, or playing games that teach you how to read. Just when you think you have the Google Display Network (GDN...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    To add insult to injury, someone had set fire to Don's billboard the night before, and people were taking pictures of the flaming billboard from the highway! Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of...