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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    This will help you see the full picture rather than just focusing on a singular output. Provide your internal team with a cheat sheet of the key takeaways and some sample messages to help get the word out.

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    To see the full picture, marketers must leverage channels such as search, where there is stated intent, and social, where there is stated interest. A customer's unique path to conversion can reveal telling insights, such as what messages he or she...

  3. Twitter Speak From @ to Z – Terms & Definitions

    This is the page with your picture, description, and everything you've tweeted. You can report a tweet to Twitter as spam for several different reasons – they're posting harmful links, aggressive following behavior, posting unwanted messages...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Connect social media data, transaction data and other information to paint a more vivid picture of each customer to generate new ideas about whom to serve and how to best serve that person. Our visitors are inundated (average person exposed to 3...

  5. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    But when it comes down to it, visuals are just one part of the big picture called content and the drilldown looks at the type of content your followers care most about and how it is presented. Text only blog posts, social messages, press releases...

  6. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    Because the picture could also represent a small business CEO who is closing a new deal before dropping her child off to day care. While sharing happens on social media, 80 percent of sharing is still being done through email, texting, and instant...

  7. Make the Most of Your Social Media Interactions: 9 Tips

    You get the picture. This will give you insight into creating appealing messages and engagement. You could order pizza and sit on your couch watching “Seinfeld” reruns, or work up the energy to begin calling up your friends and planning a night out.

  8. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Again, the performance trends weren’t indicative of changes made within a PPC campaign, but this was a bigger-picture concern. You certainly don’t want a bunch of alerts sending out false panic messages (the whole, "boy who cried wolf," thing).