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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital, and content – as we are all marketers. But they need to think big. Forty percent of marketers say they want to reinvent...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    What picture do people think best evokes a feeling of satisfaction? Use the web analytics tools described above to see if you can shortcut the time it takes to win big on your next CRO test. It’s no surprise CRO was tied alongside content marketing...

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    In the bigger picture terminology, position-based models refer to attribution models that credit interactions based on their position in the path. This is a big deal. I'm going to tell you why you should be excited, and why you shouldn't get...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    But really, when you look at it from a big picture standpoint, the majority of your content will live on other people's sites – it will be spread around. One sheet of paper, some picture representation, some bullet points of who that persona is.

  5. Future of Search & Content Marketing: Expand Your Mindset

    They say a picture is worth a thousand words, but this study showed that a picture with a story behind it versus just a standalone picture skyrocketed the sentiment metric. While major search engines will continue to be important, MacGurn predicts...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  7. Why Content Marketing is a Definitive Method for Success in 2014

    Content is a Piece of the Big Picture A big picture word nowadays, content has truly driven the industry into new realms in 2013, and 2014 will be sure to be another adventurous year. No matter what day, month, or year it is, content is in the...

  8. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    A tweet has 140 characters and a picture is worth a 1,000 words. In mobile there was a big focus on creating and serving content that was appropriate given a user's context. The power of Google Now as a movement toward predicting a user's needs...