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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    URL SEO visibility, which provides an overall picture of the optimization of a page based on search rankings for millions of keywords. Searchmetrics has announced a new addition to the Searchmetrics Suite tools that promises to help marketers "more...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital, and content – as we are all marketers. Forty percent of marketers say they want to reinvent themselves, but only 14 percent...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Valuable data remains, however insights most closely related to gaining the full picture of search performance has greatly diminished, encouraging businesses and brands to cultivate insight generated from multiple sources.

  4. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    What picture do people think best evokes a feeling of satisfaction? What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing teams due to the ability of CRO to unlock new revenue...

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    In the bigger picture terminology, position-based models refer to attribution models that credit interactions based on their position in the path. This is a big deal. I'm going to tell you why you should be excited, and why you shouldn't get...

  7. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    One sheet of paper, some picture representation, some bullet points of who that persona is. But really, when you look at it from a big picture standpoint, the majority of your content will live on other people's sites – it will be spread around.

  8. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    If you think marketers only talk about marketing on social, the report paints a different picture. Ever wonder what marketing publications and content matters most to marketers? Newly released findings by social insights company Leadtail and DNN...