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  1. Forget Big Content – Small Content Is Critical to Search Success

    Extracting social data is relatively straightforward and will help you paint a true picture of your audience. Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of...

  2. Pre-PPC Strategies For Launching a New Product

    With all this information, you can start to get a more complete picture of the different target markets that may comprise your earlyvangelists. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you aren't likely to follow an account that still has the generic Twitter egg for a profile picture, you shouldn't follow an account that still has the generic G+ silhouette. According to Christian Ashlock, Product Marketing Manager at Google...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    This will help you see the full picture rather than just focusing on a singular output. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.

  5. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    URL SEO visibility, which provides an overall picture of the optimization of a page based on search rankings for millions of keywords. Searchmetrics has announced a new addition to the Searchmetrics Suite tools that promises to help marketers "more...