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  1. Linking From Within: How to Generate Links Through Existing Relationships

    For example, you can identify 1,000 sites you want to get links from, have an average contact rate of 20 percent and pickup rate of 10 percent = 20 links. When I brainstorm with colleagues about their approach to link building, the most common...

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Do you enjoy playing 52-card pickup? Your domestic SEO program is progressing well. Your rankings are up, traffic is up, and conversions are looking good. But something is seriously amiss abroad. Those optimizations you sent to the UK team still...

  3. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Click to call extensions make your phone number clickable so a mobile user only has to click the number to order that pizza for pickup or make an appointment for an emergency root canal. Previously, Google had advised marketers to create separate...

  4. SEMPO Tells Government: Don't Censor Search Engines

    But for the competition to be effective, it must exist and be at least somewhat fair; a man with a pickup truck can't start competing with UPS just because he has a will to. In response to the U.S. FTC's antitrust probe into Google, the search...

  5. The NFL & Fantasy Football: A Match Made in Search Heaven

    Searches decline in November as many teams fall out of the playoff race, but then December sees a pickup in activity as the final playoffs races are decided. It’s October, which means that football season is in full effect!

  6. Think Universal, Act Local

    Reserve online/pickup in-store functionality is another tracking possibility that's gaining awareness among searchers. This was given credence in the aforementioned Krillion study that showed 50 percent of respondents were motivated to pickup in...

  7. Pew survey finds increased use of video-sharing sites

    If you go to YouTube, the featured videos are "The Phone Call" or "The Pickup. The Pew Internet & American Life Project has just released a new report which has found that 48% of Internet users have been to video-sharing sites such as YouTube and...

  8. Oodle Upgrades Search Features

    While searchers for a [Ford F-100 pickup” will find just 8 results, with only one more listing expected in the next week. Classifieds search engine Oodle has improved its search functionality and added tools and information to make it easier for...