SEO News

Physical Map

  1. Drive Your Clicks In-Store With Local Inventory Ads

    This new information is pulled from an in-store inventory feed, making these ads perfect for businesses with physical stores. If your business or client has a physical store, then these ads are a great addition to any marketing campaign.

  2. Localization for International Search Engine Optimization

    This can mean anything from using terminology that is familiar to users within that region to establishing map locations for physical presences you have in the area. Make sure to add any physical locations in other countries on Google Places and...

  3. Lance Armstrong, Manti Te’o & the Power of Content

    While our initial fascination with athletes is because of their physical prowess, we’re seeing the power of the story (content) more and more in sports. Lance Armstrong was already an amazing athlete, but what put him on the map was winning the...

  4. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Trying using the dimensions tab and selecting “View Geographic”, which will enable you to organize your conversions by physical locations. For example, a physical therapist might want to show subject matter expertise for the keyword “Physical...

  5. Focusing Your Message from National to Local, Part 1

    However, having a national program with franchise listing will also drive consumers to physical locations. However, to drive sales locally while keeping brand appeal, a proper naming convention must be employed to aid in consistent listing...

  6. Don't Lose Out on Vertical Search Opportunities

    For example, local search won't work for you unless you have physical locations, and it works best if you have hundreds or thousands of locations. You basically need to map the scope of the opportunity and the nature of the effort in order to decide.