SEO News

Physical Local Match

  1. Drive Your Clicks In-Store With Local Inventory Ads

    This new information is pulled from an in-store inventory feed, making these ads perfect for businesses with physical stores. If your business or client has a physical store, then these ads are a great addition to any marketing campaign.

  2. 4 Ways to Expand PLA Success in 2014

    With these additions, PLAs tie in to physical store locations and available offline stock. Local marketers can now get in on the PLA action. Google announced two new local features for PLAs in October – local availability and local storefronts.

  3. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Trying using the dimensions tab and selecting “View Geographic”, which will enable you to organize your conversions by physical locations. For example, a physical therapist might want to show subject matter expertise for the keyword “Physical...

  4. Local Search Tactics for Tough Economic Times

    Local Listing Management: Google Maps, Yahoo Local, and thousands of other sites utilize local directory listing information to direct searchers to physical brick-and-mortar locations. Size and scale of their trading area and local market expertise...

  5. 6 Tips for Aligning Your National, Local SEM Efforts

    For example, give users the option to submit an online request, or to contact offline by providing physical contact information. In the local campaign, using exact match is the best practice. If you launch a local campaign containing "movie...