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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This is especially important for web-only retailers, those businesses that sell products primarily online and do not have brick and mortar businesses with physical locations. The Search Agency today released a new mobile scorecard report, which...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    However, we were able to observe similar charting responsibilities performed by in-patient physical therapists. Some folks claim to do it, but what they do is not task analysis. First, a definition: Task analysis is a step-by-step analysis of the...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    But, what about other types of businesses – those brands that may not have a physical location? It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search results, you can access that...

  4. 6 Essential Elements for Mobile SEO Success in 2014

    With this understanding, a local business, or a business with multiple locations knows that making their physical address(es), hours of operation, and contact information readily available to mobile searchers through a mobile-friendly website and...

  5. Localization for International Search Engine Optimization

    This can mean anything from using terminology that is familiar to users within that region to establishing map locations for physical presences you have in the area. Make sure to add any physical locations in other countries on Google Places and...

  6. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Moreover, they primarily rely on third parties to sell their products, most often in a physical store. One thing I’ve found to be true in my years of working in search marketing is that virtually every company has a good idea of who their top...

  7. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    At first glance, you might feel like this new YMYL quality rating won't affect your website, because of Google's initial description that these are sites and pages that "have an impact on your current or future well-being (physical, financial...

  8. The Role of #Hashtags in Social Media and Search

    I recently saw a thread in a LinkedIn Group discussing how hashtags expanded the conference to an audience 25x times that of actual physical attendees. Yes, I said 'heard' because hashtags have now infiltrated contemporary culture and advertising...