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Phrases Keyword Effectiveness Index

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  1. The Small Business Guide to Choosing Keyword Phrases

    My article on SEO and PPC had a surprising amount of feedback focused on my use of the term KEI (keyword effectiveness index). The keyword effectiveness index is a measure of how popular your keywords are, and how much competition there is for that...

  2. Tracking and Measuring Search Engine Marketing Success

    To illustrate the various techniques discussed by panelists, we decided to measure the effectiveness of a search engine marketing campaign performed for a real client. Some of the phrases we chose to target were "Risk board games", "monopoly board...