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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    They use different keyword phrases or search strings to link back to the same site. A diversified link-building strategy is the key Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives...

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Include products, URLs, and phrases that include your brand name. Below are five key things to think about when determining your strategy for bidding on your brand terms, and some insights on each: Bidding on your brand terms can provide a lot of...

  3. Last-Minute SEO - Here Come the Holidays!

    You might find easy improvements that will give you a quick boost from page two to page one on key phrases. Long tail can be a huge winner because people use so many different types of phrases to find the items they are looking for and Google’s...

  4. Forget Big Content – Small Content Is Critical to Search Success

    By typing in a number of key phrases into the tools, you can quickly extract large number of longer-tail content questions to answer. As we get more experience in using search engines, we refine how we use them and begin typing in much longer...

  5. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    It then transforms the photo into numerical representations of the photo's key features, a process that is referred to as a set of "visual phrases. Then the search engine sifts through the billions of photos on the Internet to select only images...

  6. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    The key takeaway for search marketers is that single phrases are rarely typed into a search engine in isolation; it's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what...

  7. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    New content won't be tracked quickly nor new keyword phrases or keywords that aren't yet ranking. And gShift will continue to report on the distinction between the two because Google is still providing the data on the differentiation between those...

  8. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Cutting-edge, mission-critical, innovative, best-of-breed gobbledygook words and phrases suck for SEO. Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has...

  9. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Google provides filters for web marketers to identify trends in specific keyword phrases in application. Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing collateral.