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Phrase Search Match Types

  1. 26 Free Must-Have Tools for PPC Success

    Phrase Builder Enter a few words, and Phrase Builder will mash them up into keywords. Use this easy-to-use tool to quickly create keyword sets in all match types. It'll show search volume, create ad groups, and provide demographic data – all in Excel.

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Ranging from broad to narrow, there are several different match types: broad match, broad match modifier, phrase match, exact match, and negative match. Allows your ad to show for searches that match the exact phrase exclusively in that order, no...