It's interesting to note that Bing has added the phrase "for the web's top searches" when talking about how people prefer Bing. Based on a comparison of web search results pane only; excludes ads, Bing's Snapshot and Social Search panes and Google...
All these changes can be summarized with a single phrase – one that we have heard echoed repeatedly over the last several months: the "brand as a publisher. In the last 12-18 months, several factors have come together to form what could be...
I've helpfully highlighted one repeated phrase to make the point that these ads are all saying pretty much the same thing. Meaning, they don't search until something triggers them to get up off the porch and do something about whatever pain or...
Further, each keyword can be triggered by a different search query via broad/phrase matching, so the conversion rate/CPA varies even more depending on what query triggered the ad. Test and test often" is a bit of wisdom you'll hear over and over in...
Increasing the use of brand and "white noise" anchor text to remove obvious exact and phrase match anchor text problems. We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs sporadically (the last...
Ron" Popeil, an American inventor and marketing personality, who is best known for using the phrase, "But wait, there’s more! And each time, attendees of the leading global event series about search and social marketing learned brand new lessons...
Also check out who your competition is for that keyword phrase and what kind of content is showing up in the results already. Keyword research can help you identify what terms your audience is using when they search, from the research stage to the...
Most advertisers were not savvy enough to realize that phrase and exact match even existed; otherwise I might own a small island in the Bahamas by now. We saw this clearly in 2004, for example, when I started selling an Excel spreadsheet that added...
There are also quite a few phrase matches that show a general interest in the pope, what he does, where he lives, who the last pope was, and so on. Even prior to the commencement of Pope Benedict XVI's papacy, one of the Cardinals used Google to...
A keyword density that isn't disproportionately weighted to any one particular phrase. Having content above the fold versus a big block of SEO content just above the footer may be assigned a different value by search engines.
Use these to identify negative and, potentially, more exact match and phrase match terms to eliminate high volumes of traffic on broad match terms. Run search query reports regularly (ideally, every two weeks) to ensure no irrelevant traffic is...
Students would often search for a professor's name with the phrase [office hours]. The source was a search for a specific professor and action. Do you measure bounces or a bounce rate for visitors to your website?
One phrase I love comes from the "Robert Collier Letter Book" (first published in 1931): "This card obligates us only – not you. Great advice for a hot-headed young hero until your direct mentorship, but totally counter-productive when we first...
If your top niche phrase boasts a whopping 1000 in the search volume column, then phrases in the 100 range are still viable. Granted, I’d argue they are viable even if your top phrase has search volume of 10,000 but, my point here is that, what...
A search for “24 inch unicycle tire” would return the pages that contained that phrase the most. Yet most people didn’t notice or mind these problems since online search seemed to be such a miraculous improvement over what had existed before...
The option to automatically show your ad for plurals and misspellings when you’re running phrase and exact match is another good example. Google dropped the Panda of paid search with enhanced campaigns, the most radical change to managing paid...
For years now we have heard the phrase “the year of mobile. Look at how often does the phrase "starbucks in belmont" get entered versus "starbucks" without the location on a mobile device? Mobile s recent changes with regard to social signals...
Note: "Social Media ROI" is a buzzword phrase that loosely translated answers if the tactic can deliver tangible value. Search Web Traffic Referrals 4. Social SEO Improved Search Rank 5. Advertising Value - Search Web Traffic Referrals: e.g.social...
Partial-match keyword links: It’s important not to over-optimize with exact match keywords, otherwise you could trip a phrase based filter. Chris Cemper is frequently analyzing “cheap flights”, so let’s take a look at the #1 SERP in Google.com for...
The age old link in the footer of a website appears to Google as if webmasters are trying to manipulate the search engine rankings for a specific key phrase – and having too many links that point to their site from non-relevant websites may...
