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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    I hold out hopes that, one day, my website might actually earn a top position for this keyword phrase. But another company has seemingly held the top position for this keyword phrase for many, many months now: MainStreetHost.com.

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I wondered how it would impact targeting a phrase like "barrie condos" versus "condos in barrie" when all...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    Everhart started by stating that while we know that "content is king," it's a phrase that's been used to death and has lost meaning. Advanced Twitter search What's the right strategic framework for identifying content opportunities that can enable...

  4. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And if they are a lot of links or large fraction of links that I'm pretty topical, or maybe an authority on the phrase Matt Cutts. So as Google can separate between popularity and authority, how does it then decide based on those factors which...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). In the example below, the keyword phrase "Search Marketing Agency" has 8,100...

  6. 26 Free Must-Have Tools for PPC Success

    Phrase Builder Enter a few words, and Phrase Builder will mash them up into keywords. It'll show search volume, create ad groups, and provide demographic data – all in Excel. Soovle serves up common searches on a multitude of sites, including...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Don thought about this a moment, repeating the last phrase quietly to himself. Join us next month when all will be revealed next time, exclusively on Search Engine Watch. Earlier that day, Don asked Lisa to develop a content marketing strategy that...

  8. 7 Content Marketing Tips to Recover From Google Penguin

    A Google search for the exact phrase "buries Bentley" currently turns up 2,480 results. Without one, it's basically impossible to make money without search traffic. You should be SEO conscious while you do this, but the whole point is to design an...