Author Rank is a phrase coined by the SEO industry and relates to the future/potential for Google to use authorship as a direct ranking factor. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search...
Phrase Match Phrase match: "laptop computers" Ranging from broad to narrow, there are several different match types: broad match, broad match modifier, phrase match, exact match, and negative match. Allows your ad to show for searches that match...
Every word and phrase now has a value in the marketplace, so bidding on keywords is like buying stocks or commodities or futures. The Google search engine has a hidden side. Here's what Google shows me for that search term:
Kris is all over the SERPs for that phrase. A blog is one of the best ways to generate fresh content for search engines and keep traffic coming to your site. Do you like the results that come up on the first two pages of search results?
Our marketing automation platform showed us that "software solution integration timeline" was a phrase that should definitely have a large emphasis in our SEM and SEO efforts. This can be done on a separate budget that doesn't hit the search...
It's interesting to note that Bing has added the phrase "for the web's top searches" when talking about how people prefer Bing. Based on a comparison of web search results pane only; excludes ads, Bing's Snapshot and Social Search panes and Google...
All these changes can be summarized with a single phrase – one that we have heard echoed repeatedly over the last several months: the "brand as a publisher. In the last 12-18 months, several factors have come together to form what could be...
I've helpfully highlighted one repeated phrase to make the point that these ads are all saying pretty much the same thing. Meaning, they don't search until something triggers them to get up off the porch and do something about whatever pain or...
Further, each keyword can be triggered by a different search query via broad/phrase matching, so the conversion rate/CPA varies even more depending on what query triggered the ad. Test and test often" is a bit of wisdom you'll hear over and over in...
Increasing the use of brand and "white noise" anchor text to remove obvious exact and phrase match anchor text problems. We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs sporadically (the last...
Ron" Popeil, an American inventor and marketing personality, who is best known for using the phrase, "But wait, there’s more! And each time, attendees of the leading global event series about search and social marketing learned brand new lessons...
Also check out who your competition is for that keyword phrase and what kind of content is showing up in the results already. Keyword research can help you identify what terms your audience is using when they search, from the research stage to the...
Most advertisers were not savvy enough to realize that phrase and exact match even existed; otherwise I might own a small island in the Bahamas by now. We saw this clearly in 2004, for example, when I started selling an Excel spreadsheet that added...
There are also quite a few phrase matches that show a general interest in the pope, what he does, where he lives, who the last pope was, and so on. Even prior to the commencement of Pope Benedict XVI's papacy, one of the Cardinals used Google to...
A keyword density that isn't disproportionately weighted to any one particular phrase. Having content above the fold versus a big block of SEO content just above the footer may be assigned a different value by search engines.
Use these to identify negative and, potentially, more exact match and phrase match terms to eliminate high volumes of traffic on broad match terms. Run search query reports regularly (ideally, every two weeks) to ensure no irrelevant traffic is...
Students would often search for a professor's name with the phrase [office hours]. The source was a search for a specific professor and action. Do you measure bounces or a bounce rate for visitors to your website?
One phrase I love comes from the "Robert Collier Letter Book" (first published in 1931): "This card obligates us only – not you. Great advice for a hot-headed young hero until your direct mentorship, but totally counter-productive when we first...
If your top niche phrase boasts a whopping 1000 in the search volume column, then phrases in the 100 range are still viable. Granted, I’d argue they are viable even if your top phrase has search volume of 10,000 but, my point here is that, what...
A search for “24 inch unicycle tire” would return the pages that contained that phrase the most. Yet most people didn’t notice or mind these problems since online search seemed to be such a miraculous improvement over what had existed before...
