Author Rank is a phrase coined by the SEO industry and relates to the future/potential for Google to use authorship as a direct ranking factor. This has been driven by technological and algorithmic advancement and has changed the way we produce and...
Allows your ad to show for searches that match the exact phrase exclusively in that order, no other words. Allows your ad to show for searches that include the exact phrase and possibly includes other words as well.
Every word and phrase now has a value in the marketplace, so bidding on keywords is like buying stocks or commodities or futures. Because it sells ad space based on a keyword auction, it's actually a stock market for words.
Kris is all over the SERPs for that phrase. Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc). So Google yourself first. Do you like the results that come up on the first two pages of search results?
Our marketing automation platform showed us that "software solution integration timeline" was a phrase that should definitely have a large emphasis in our SEM and SEO efforts. For most organizations it's now a crucial piece of the marketing puzzle.
It's interesting to note that Bing has added the phrase "for the web's top searches" when talking about how people prefer Bing. As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short drive down I-70 with an offer...
Learn fast, fail fast”, said Slaby as he referenced a phrase Facebook is said to use: “fail harder”. Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play.
All these changes can be summarized with a single phrase – one that we have heard echoed repeatedly over the last several months: the "brand as a publisher. In the last 12-18 months, several factors have come together to form what could be...
I've helpfully highlighted one repeated phrase to make the point that these ads are all saying pretty much the same thing. An elderly gentleman is rocking on the porch in the evening, next to his dog, who's lying down beside him and howling miserably.
Further, each keyword can be triggered by a different search query via broad/phrase matching, so the conversion rate/CPA varies even more depending on what query triggered the ad. Test and test often" is a bit of wisdom you'll hear over and over in...
Increasing the use of brand and "white noise" anchor text to remove obvious exact and phrase match anchor text problems. To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has "iterated" to date but there will be a "next...
Ron" Popeil, an American inventor and marketing personality, who is best known for using the phrase, "But wait, there’s more! It was retold at SES San Francisco 2011. And it was retold again at SES Chicago 2011.
Also check out who your competition is for that keyword phrase and what kind of content is showing up in the results already. That's why PPC campaigns are often a more attractive marketing option to ecommerce businesses than organic SEO and content...
Most advertisers were not savvy enough to realize that phrase and exact match even existed; otherwise I might own a small island in the Bahamas by now. We saw this clearly in 2004, for example, when I started selling an Excel spreadsheet that added...
There are also quite a few phrase matches that show a general interest in the pope, what he does, where he lives, who the last pope was, and so on. Now, Pope Francis has taken the reigns, and a whole new chapter begins.
A keyword density that isn't disproportionately weighted to any one particular phrase. Whether you've already decided to go responsive or you're still considering a responsive site redesign, there are some things you'll need to look out for from an...
Use these to identify negative and, potentially, more exact match and phrase match terms to eliminate high volumes of traffic on broad match terms. If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone.
Students would often search for a professor's name with the phrase [office hours]. Do you measure bounces or a bounce rate for visitors to your website? Do you consider the metric good or bad? Your answer should truthfully be, "it depends.
One phrase I love comes from the "Robert Collier Letter Book" (first published in 1931): "This card obligates us only – not you. When Yoda encourages Luke Skywalker to persist in his attempt to lift his ship out of the swamp in "The Empire Strikes...
If your top niche phrase boasts a whopping 1000 in the search volume column, then phrases in the 100 range are still viable. Granted, I’d argue they are viable even if your top phrase has search volume of 10,000 but, my point here is that, what...
