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  1. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. But in order to use PPC to ask and answer questions about what the market thinks of your offers...

  2. How to Use Google Analytics Site Search Reports

    Identifying common misspellings or other ways to phrase something It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it. The Site Search report is found under Behavior and is focused...

  3. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    I hold out hopes that, one day, my website might actually earn a top position for this keyword phrase. But another company has seemingly held the top position for this keyword phrase for many, many months now: MainStreetHost.com.

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I wondered how it would impact targeting a phrase like "barrie condos" versus "condos in barrie" when all...