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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Can we retire that phrase for 2015? The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready. If you think about it, everyone is selling, whether you’re a search...

  2. Last-Minute SEO - Here Come the Holidays!

    Get your site in the top positions for a highly trafficked phrase and unless you find yourself at the end of an algorithmic update or greatly increased competition in your vertical, you will usually get a multi-fold return on that investment (as...

  3. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. But in order to use PPC to ask and answer questions about what the market thinks of your offers...