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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Aid Conversion (Social Proof), Reduce Photography Costs user-generated brand photos X _____% photo shoot quality X $_____ equivalent photo shoot total costs / _____(#) average photos from photo shoot...

  2. Google Buys Instagram Rival Nik as Google+ Passes 400 Million Users

    For nearly 17 years, we’ve been guided by our motto, 'photography first', as we worked to build world class digital image editing tools," Nik said in a statement announcing the deal. We've always aspired to share our passion for photography with...