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Phone Search

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  2. SEO vs. SEM Timelines: A Medical Analogy

    You can get the phone to ring when you're actively paying for ads, but as soon as you stop paying, your phone stops ringing. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Seventy-seven percent of computer and tablet users also said the phone number was important in an ad versus 70 percent of smartphone users. Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help...

  4. Google Supports New Schema for Multiple Business Phone Numbers

    Googlebot is better learning how to understand business location information like specific phone numbers for departments or multiple locations. Recently announced, Google launched support for new schema.org markup that helps your organization...