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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    It's a mistake to simply measure the results of an SEO strategy based on one data point, such as rankings or phone calls. A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Put some scripted processes in place for your customer service department to transition a complaint originating in social media to a phone call or private chat as quickly as possible. Speech coaches will tell you that smiles come through when...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Instead, you may need to pull out your phone with a 4- to 5-inch screen. You can choose a specific crawler to view how your pages are rendered via desktop, smartphone, and feature phone. You want to take note of how many you are receiving from...

  5. The NSA Has a Hush-Hush Google-Like Search Engine

    The news website reports that the system is capable of handling 2 to 5 billion new records every day, and makes sense of email, phone call, fax, Internet, and text message metadata. The United States National Security Agency (NSA) has its own...

  6. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    No matter how you try to watch the movie on the big screen, you end up being forced to download an app where you can watch the movie on your phone instead. Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on...