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Phone Search

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  1. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    No matter how you try to watch the movie on the big screen, you end up being forced to download an app where you can watch the movie on your phone instead. Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  3. SEO vs. SEM Timelines: A Medical Analogy

    You can get the phone to ring when you're actively paying for ads, but as soon as you stop paying, your phone stops ringing. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about...

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Seventy-seven percent of computer and tablet users also said the phone number was important in an ad versus 70 percent of smartphone users. Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help...