He said it’s crucial for advertisers to include important local identifiers like maps, driving directions, and phone numbers. Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S.
One of my clients had a hacker break into his network and steal his social security number, home and office addresses and phone numbers, and credit card numbers and expiration dates, all unbeknownst to him.
Since local relevance is a high priority for mobile users in both geographies, advertisers that include local cues like location information and phone numbers in mobile ad campaigns can positively influence purchase decisions on both sides of the...
According to a Google/Nielsen study released in March, three out of four mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase or word-of-mouth sharing.
Phone call analytics platforms charge a monthly fee to utilize multiple 800 or local numbers, which are then associated directly to a campaign to measure the impact. Many websites are designed with the end goal of converting traffic into phone...
In the next few weeks, we will no longer allow phone numbers to be used in the ad text of new ads. Advertisers who would still like to promote phone numbers in their AdWords advertising can use the call extensions feature.
Phone Numbers Varied by Keyword Since advertisers can easily use call extensions across all devices, phone numbers will no longer be allowed in the description copy. Setting the phone number at the ad group level allows different phone numbers to...
When people on the go search for businesses, they typically need directions to the nearest locations, phone numbers and other details, increasing the importance of data availability and accuracy. Local marketing has grown increasingly important in...
GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost ___________________________________ = $ Call Support Value
Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices. Fortune 500 companies are showing that social can be a very effective marketing tool, particularly when it comes to brand...
Previously, Google had made some advanced call reporting features available, like the ability to see what phone numbers called, when, and how long the call lasted. The enhanced campaigns will be available as an optional upgrade later this month...
Tired of splitting your campaigns out purely because they need different ad extensions (e.g.different phone numbers or different sitelinks)? You can turn off your call extensions when your phone lines close.
In the digital catalog, asking the consumer to put down the tablet to pick up the phone is taking a risk of losing consumer interest. So either the page numbers have to be removed (the Google Catalogs application has its own page counter), or the...
Have you ever woken up after a night out with new numbers in your phone under names like “Ryan from concert”, “Sarah Cute Dress”, or “April Sam’s Friend”? You could order pizza and sit on your couch watching “Seinfeld” reruns, or work up the energy...
The Phone Call Tracking category contains 25 services that provide you with unique phone numbers for visitors and tracks the phone call to that exact visitor for offline conversion tracking. The Google Analytics Application Gallery is broken down...
No phone numbers or coupon scanning is required - the coupons are instantly redeemable, with savings automatically deducted at checkout. Google have launched a new digital coupon service called Zavers.
Business that don’t believe their financial services product set aligns well to mobile behaviors (completing a mortgage app on a phone), and therefore avoid prioritization of their mobile strategy. These growth numbers, while impressive, probably...
Along the way, there have been telephone tracking plug-ins that use unique phone numbers to track a specific visitor to a phone call. Making the connection between offline conversions and online traffic data has always been a difficult issue.
There was speculation about Apple’s newest phone for a long time, and it was finally released in September, followed not long after by the long-awaited iPad Mini. After August, these numbers began to drop progressively which may be surprising due...
Localization signals have been expanded to now include elements like addresses and phone numbers on pages, local language and currency, and even links from other websites. The world is shrinking and with it the need to support content for more...
