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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and managing your local presence on social networks ensures a consistent data fidelity process for ranking...

  2. 9 Things You Must Update When Moving Your Business Location

    Beyond the local directory listings, it's worth changing as many local citation websites as possible to the new address or phone number. I always recommend clients make sure each employee has a sheet with the normalized name, address, and phone...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Make sure that you measure rank and performance by device type – research shows that rank and conversions on tablets, phone, and desktop vary dramatically. In 2014, rank means ensuring that you have complete visibility into how content appears in...