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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. Make sure that you measure rank and performance by device...

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Additionally, a conversational or voice search is a more likely occurrence on a mobile device versus a desktop. On your desktop you may type "flower shops in New York", while on your mobile device you'd likely speak into your phone and say, "I'm...

  3. Could Bing Ever Overtake Google in Search?

    Voice search Cell phone users upgrade their phone every 21.7 months, and the search wars will be more and more dependent on the mobile market. They recently bought Nokia for $7.2 billion, and sales of the Lumina phone set another record for the...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    and Google shows weather for Mountain View, knowing that it is a refined voice query. He explained that voice search is changing the types of search queries people use, but also that it can be refined without repeating previous parts of the user’s...

  5. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Clearly, Google is interested in making voice search work. Companies with multiple retail locations can benefit from voice searches by keeping their local profiles up to date, especially Google Maps. People are now utilizing voice search across...

  6. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google applications, increasing the possibility that one might search for results via Google+, Google+Local, News, Offers, Voice, YouTube or one of many...

  7. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    A great example of a company giving their customers a voice and making them feel heard is from Starbucks. As an example, Grasshopper, sellers of virtual phone systems, launched their Entrepreneur Movement and created a short but brilliant video...

  8. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Our webcams weren't on at the time, but I could feel his shock and anger through his voice. He wrote a few paragraphs explaining what happened, and he provided his full signature, including email address and phone number.

  9. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    Yes, your voice can be heard! Q: How many of you that own smartphones have an iPhone versus another phone? Q: Glenn, did you know that the number one keyword searched for on Yahoo is Google? I was blown away, and that has huge revenue implications...

  10. Mobile Landing Page Optimization - 10 Best Practices for Success

    Regionalize “voice” to use local terms or slang (e.g.y'all, coke/soda/pop) The top mobile user action for both SEO and PPC is making a phone call, so ensure your full phone number is visible at the top of the page.of mobile users call after a local...

  11. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Show a Phone Number: People want to know if you're real and often need a human voice to close the deal. Just have a tone of voice and communication plan for whoever ‘mans it’. A glut of algorithm changes (such as Google's Penguin s not to say that...

  12. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    Recently, PCWorld had a mobile search face off between the search apps on Android, so it’s only fitting that the iPhone follows behind with one too – taking a look at features like multitasking, copy paste, voice search, making consistent phone...

  13. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The secret is in Google’s special Voice Communication Collars. Google Voice for Pets Next, the company introduced Google Voice for Pets! Now, you might ask yourself, “Google Voice … for my pets? Phone calls and website visits are so old-fashioned.