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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Instead, you may need to pull out your phone with a 4- to 5-inch screen. You can choose a specific crawler to view how your pages are rendered via desktop, smartphone, and feature phone. That’s where I analyze the site over time from a number of...

  2. The NSA Has a Hush-Hush Google-Like Search Engine

    The news website reports that the system is capable of handling 2 to 5 billion new records every day, and makes sense of email, phone call, fax, Internet, and text message metadata. It says that the search engine is shared with a number of other U...

  3. How to Solicit Feedback from Prospects and Customers

    Once I have an email address, mailing address or phone number, I'm tempted to follow up fast and hard with all the sales copy, testimonials, specs, psychological triggers to buy, etc.that would make any sane person pull out their wallet and give...

  4. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Think calling a phone number, getting directions, scheduling an appointment, finding hours of operation, or placing an order, and so on. Brands often create content strategies that cater to specific devices and their expected user behavior.

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  6. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Seventy-seven percent of computer and tablet users also said the phone number was important in an ad versus 70 percent of smartphone users. Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help...