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  1. 5 Rules to Effectively Use Press Releases for Links

    I remember the first time I used a press release, the nice guy I talked to on the phone actually gave me the tip. If you followed rule number one, and your news is really that good, you can get picked up by bloggers and other journalists that will...

  2. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    As an example, Grasshopper, sellers of virtual phone systems, launched their Entrepreneur Movement and created a short but brilliant video that just works. We have the added power to attract a large number of potential leads to our clients...

  3. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    For example, up to 47 percent of UK searchers and up to 73 percent of U.S.mobile users look for a business’ phone number, which indicates high interest in location. Since local relevance is a high priority for mobile users in both geographies...

  4. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    He wrote a few paragraphs explaining what happened, and he provided his full signature, including email address and phone number. Google Webmaster Tools revealed that spammy links now accounted for approximately 40 percent of his link profile (and...

  5. Mobile Marketing: Connecting With Your Audience on the Move

    And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone, alerting them of a sale on toothbrushes. Dana noted that 25 percent of all social media users have interaction with their phone within 5...

  6. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    When people on the go search for businesses, they typically need directions to the nearest locations, phone numbers and other details, increasing the importance of data availability and accuracy. Marketers should also set page-specific goals to...

  7. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Location extensions allow you to add location data about your business to your ad, like a phone number and address. When combined with click to call extensions (see below), that phone number becomes clickable, so mobile users can call you with one...

  8. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    This would take into consideration the capabilities of the device – such as whether the device can download apps or make phone calls. New conversion types: This will integrate phone calls from click-to-call and app downloads in AdWords reports.

  9. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    Q: How many of you that own smartphones have an iPhone versus another phone? Q: Glenn, did you know that the number one keyword searched for on Yahoo is Google? My presentation covered a number of important topics, including how writing is used...