I remember the first time I used a press release, the nice guy I talked to on the phone actually gave me the tip. If you followed rule number one, and your news is really that good, you can get picked up by bloggers and other journalists that will...
As an example, Grasshopper, sellers of virtual phone systems, launched their Entrepreneur Movement and created a short but brilliant video that just works. We have the added power to attract a large number of potential leads to our clients...
One of my clients had a hacker break into his network and steal his social security number, home and office addresses and phone numbers, and credit card numbers and expiration dates, all unbeknownst to him.
Content for these types of searches should include basic contact information – address, phone number and operating hours – as well as a short description of the location highlighting why a visitor should choose that location.
Email is great for HARO interviews, phone even better, and where people are really interesting, a Skype video interview can be very compelling. Add a number of short "sub-topic" questions in your query to give people more clues about what you’re...
For example, up to 47 percent of UK searchers and up to 73 percent of U.S.mobile users look for a business’ phone number, which indicates high interest in location. Since local relevance is a high priority for mobile users in both geographies...
So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually be written with HTML and CSS, but rather Objective C, Java or some other higher-end coding languages.That said, there's a way to "cheat" this by using...
So make sure you present the phone number as a call-to-action – you can do this by using jQuery on the page (more below), and use CSS to style it appropriately if you want it to look like a button, move it around on the page, etc.
He wrote a few paragraphs explaining what happened, and he provided his full signature, including email address and phone number. Google Webmaster Tools revealed that spammy links now accounted for approximately 40 percent of his link profile (and...
A structured citation is a mention of your business' NAP (business name, address, phone number) on an IYP (Internet Yellow Pages) or directory website (e.g. With more than 1 billion smartphone users around the world, a number expected to reach 2...
And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone, alerting them of a sale on toothbrushes. Dana noted that 25 percent of all social media users have interaction with their phone within 5...
If you want to include a phone number in your AdWords ad, you'll need to use the call extensions feature. Advertisers will continue to be charged for a standard ad click every time a mobile user clicks on the forwarding phone number link or "Call...
They may have gotten the phone number they needed or that nugget of tech support. Invariably, they would land on that professor's bio page, which listed office location, phone number, and hours. By that definition, the bounce rate is the total...
Using these technologies, people just pull out their mobiles and "talk" to their phone to get answers these days. Sure, a ton of people will still be looking up "bed bug remedies", but there will also be an increasingly large number of folks who...
For businesses without a mobile ready site or those looking to drive business primarily through phone calls, there is the option to only show the phone number rather than both the site and phone number.
When people on the go search for businesses, they typically need directions to the nearest locations, phone numbers and other details, increasing the importance of data availability and accuracy. Marketers should also set page-specific goals to...
Location extensions allow you to add location data about your business to your ad, like a phone number and address. When combined with click to call extensions (see below), that phone number becomes clickable, so mobile users can call you with one...
Tired of splitting your campaigns out purely because they need different ad extensions (e.g.different phone numbers or different sitelinks)? You can turn off your call extensions when your phone lines close.
This would take into consideration the capabilities of the device – such as whether the device can download apps or make phone calls. New conversion types: This will integrate phone calls from click-to-call and app downloads in AdWords reports.
Q: How many of you that own smartphones have an iPhone versus another phone? Q: Glenn, did you know that the number one keyword searched for on Yahoo is Google? My presentation covered a number of important topics, including how writing is used...
