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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    We also don't have any sales via phone calls that we can report against (yet this we site prominently displays its 800 number on the top/right of every page). While analytics shows us a large number of folks dropping off at this point, to date the...

  2. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Nearly 50 percent of smartphone users leverage their device to look up a business locale or directions, and 20 percent look for a business phone number. One-third of tablet users do indeed look for information related to their location – be it...

  3. 5 Rules to Effectively Use Press Releases for Links

    I remember the first time I used a press release, the nice guy I talked to on the phone actually gave me the tip. If you followed rule number one, and your news is really that good, you can get picked up by bloggers and other journalists that will...

  4. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    As an example, Grasshopper, sellers of virtual phone systems, launched their Entrepreneur Movement and created a short but brilliant video that just works. We have the added power to attract a large number of potential leads to our clients...

  5. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    For example, up to 47 percent of UK searchers and up to 73 percent of U.S.mobile users look for a business’ phone number, which indicates high interest in location. Since local relevance is a high priority for mobile users in both geographies...

  6. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    He wrote a few paragraphs explaining what happened, and he provided his full signature, including email address and phone number. Google Webmaster Tools revealed that spammy links now accounted for approximately 40 percent of his link profile (and...

  7. Mobile Marketing: Connecting With Your Audience on the Move

    And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone, alerting them of a sale on toothbrushes. Dana noted that 25 percent of all social media users have interaction with their phone within 5...