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Phone Number

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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Think calling a phone number, getting directions, scheduling an appointment, finding hours of operation, or placing an order, and so on. Brands often create content strategies that cater to specific devices and their expected user behavior.

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Seventy-seven percent of computer and tablet users also said the phone number was important in an ad versus 70 percent of smartphone users. Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help...

  4. Google Supports New Schema for Multiple Business Phone Numbers

    Googlebot is better learning how to understand business location information like specific phone numbers for departments or multiple locations. Recently announced, Google launched support for new schema.org markup that helps your organization...