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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Nearly half of all mobile searcherssay they would be more likely to turn to another brand if a business lacks a phone number in its search results. By associating phone calls back to ads and keywords, marketers can discover what works to keep the...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Make sure that you measure rank and performance by device type – research shows that rank and conversions on tablets, phone, and desktop vary dramatically. The integration of search, social, mobile, global, and local, and the growth and adoption of...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook...