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  1. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    According to Microsoft, nine out of 10 people disapprove of this, and Microsoft suggests that these people should move to Windows Phone because their store "doesn't share our customers' personal information with third-party app makers.

  2. Mobile Marketing: Connecting With Your Audience on the Move

    Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in store purchase. Michael said that for ESPN users, it’s about 50/50 usage for web...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X...

  4. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    New conversion types: This will integrate phone calls from click-to-call and app downloads in AdWords reports. Phone calls and app downloads will be additional columns as a conversion in reporting. This would take into consideration the...