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  1. Android’s New Feature Paves Way for Apps Replacing Web

    Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data usage on their mobile phone plans as well as lead to more downloads, according to a person involved...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Put some scripted processes in place for your customer service department to transition a complaint originating in social media to a phone call or private chat as quickly as possible. Speech coaches will tell you that smiles come through when...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Instead, you may need to pull out your phone with a 4- to 5-inch screen. You can choose a specific crawler to view how your pages are rendered via desktop, smartphone, and feature phone. When companies are hit by Panda and see a huge drop in Google...

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    No matter how you try to watch the movie on the big screen, you end up being forced to download an app where you can watch the movie on your phone instead. Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be available. A perfect use case would be if you sell cell...

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  7. Social Media Monetization in a 'Mobile First' World

    Social brands such as Instagram, SnapChat, and Vine are all recent examples of mobile-first success stories, which represent an evolution in social media by focusing on the single core utility of capturing and disseminating interesting content...