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Phone Calls

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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Use -tablet, -phone, and -camera for the TV ad group. This is what Susan Wenograd calls "Click Bleed": For example, diving deep into a "boring" topic like squeezing performance from broad match keyword strategy could make a big difference in your...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly. Nearly half of all mobile searcherssay they would be more likely to turn to another brand if a...

  3. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    It’s clear from our findings that driving phone calls should still be a priority for businesses in every industry," according to Adam Grunewald, Google's mobile marketing manager. Google provides AdWords advertisers with several phone call metrics.