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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Trying to click through 30 component pages on your mobile phone will literally drive you insane…It was a horrible user experience. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data usage on their mobile phone plans as well as lead to more downloads, according to a person involved...

  3. Mobile, the Ultimate Shopping Assistant, Says Google

    Meanwhile, 46 percent of shoppers who use their phone in a store still end up making a purchase. Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the red and green Christmas decorations are already making their...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. I was part of the relocation effort and the number of decisions...

  5. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...

  6. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    It's a mistake to simply measure the results of an SEO strategy based on one data point, such as rankings or phone calls. Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7 questions to determine if your...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    Put some scripted processes in place for your customer service department to transition a complaint originating in social media to a phone call or private chat as quickly as possible. Speech coaches will tell you that smiles come through when...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Instead, you may need to pull out your phone with a 4- to 5-inch screen. You can choose a specific crawler to view how your pages are rendered via desktop, smartphone, and feature phone. They fire up Chrome or Firefox on their desktop computer and...