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Philosophy

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  1. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Sites like Upworthy can afford to ascribe to the "no PR is bad PR" philosophy, but it's unlikely your company can do so. What did you just click on? Look at the ridiculous headline for this column. Read it out loud to yourself.

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    That's why I concur with Fishkin's 80/20 philosophy. Let's be honest: no one really likes working for free. I'm not talking about volunteering. I volunteer around my community when I have the time. I enjoy it, and believe everyone should give back.

  3. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Zuckerberg's topic, as you would expect, is exactly on target with the philosophy of renaming and merging the former SES into ClickZ Live. It's official: Zuckerberg Media chief executive Randi Zuckerberg will keynote ClickZ Live on April 1 in New...

  4. What Does Google's Link Schemes Update Mean for Guest Posting?

    The philosophy that we've always had is if you make something that's compelling then it would be much easier to get people to write about it and to link to it. No one wants their business or client to get penalized, and how to avoid penalties is a...

  5. Matt Cutts on Links & How to Succeed With Content Marketing

    The philosophy that we've always had is if you make something that's compelling then it would be much easier to get people to write about it and to link to it. Eric Enge of Stone Temple Consulting did it again in another info-packed interview with...

  6. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Syndicate: The "build it and they will come" philosophy doesn't work on an Internet with more than 500 million active domain names. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their...