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Phase 3

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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    It’s OK to find out during the WHY phase that there’s not a good enough reason to move forward. The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    A critical output of this initial user research and problem definition phase is a well-articulated UX strategy. Task analysis is a key function of the problem definition phase and results in an optimized task analysis that depicts the task flow for...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Now that you've segmented their actions into your marketing funnel, you can start brainstorming in a more targeted manner because you know what they're doing in each phase. Look at the actions in each phase, and start thinking about what you could...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    If you're building out a content marketing strategy on a website involving content at every phase of the sales funnel, this is the segment for you. Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data...

  5. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    As I mentioned in the second case above, don’t stop analyzing your links once the initial phase has been completed. Based on the amount of Penguin work I do, that meant one thing. Matt just threw a serious wrench into my Friday night (and weekend...

  6. Attention Digital Marketing Director: Read This for Your Social Media Success

    During the social media set-up phase, you want to make sure that your analytics are set up to measure traffic coming from each social channel. You're given the keys with strong expectations that social will just work for your organization and drive...