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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    A critical output of this initial user research and problem definition phase is a well-articulated UX strategy. Task analysis is a key function of the problem definition phase and results in an optimized task analysis that depicts the task flow for...

  2. Top Brands Now Testing Pinterest Promoted Pins

    Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds. We first learned about Pinterest’s plans for promoted pins in September 2013.

  3. Google Reveals What New & Expectant Parents Search For

    Expectant and new parents are especially interested in 'weight,' whereas 'fever' is the top concern at the toddler phase. They published their findings this morning on Think Insights with Google in an article, "Diapers to Diplomas: What's on the...

  4. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Now that you've segmented their actions into your marketing funnel, you can start brainstorming in a more targeted manner because you know what they're doing in each phase. Look at the actions in each phase, and start thinking about what you could...

  5. Why SEO Can't Reside in a Silo

    When prospective customers are still in the research phase, it's important to stay in touch with them, so that your business is top of mind when they finally do decide to move forward. Search engine optimization (SEO) is an incredibly effective...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Data from Google suggests the phone call falls into both the research and purchase phase (top and bottom of the acquisition funnel). It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the...

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This requires an expansion beyond promotion to provide answers to basic questions to those in the research phase of their purchase journey, accompanied by information that differentiates the brand, complemented by incentive to buy.

  8. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    If you're building out a content marketing strategy on a website involving content at every phase of the sales funnel, this is the segment for you. Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data...