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Peter Kafka

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  1. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Peter Kafka of AllThingsD reported last night that “YouTube and its owner Google have agreed to buy a minority stake in VEVO, according to people familiar with the deal, which hasn’t been finalized. This explains why “under both the old deal and...

  2. YouTube Unveils New Look to Increase Channel Views, Subscriptions

    If you see a dog on a skateboard video, the CPMs, the cost per thousand impressions, are about $2," Kamangar said during an interview with Peter Kafka of AllThingsD. YouTube has unveiled a new look to help users find their favorite channels and...

  3. Your Data or Your Money: Is a Proposed Opt-In Privacy Bill Really Good for Consumers?

    Congress is preparing an opt-in privacy bill for online advertisers, according to Peter Kafka. Though details on the bill are vague, Kafka rightly points out that most advertisers and/or publishers could work around the new regulations by offering...