Google, who two years ago never advertised on television, has truly emerged as a major brand marketer this year, introducing high-impact spots delivered at low frequency that last longer than the average 30-second ad," said Peter Daboll, CEO of...
This partnership enables us to vastly accelerate our go-to-market readiness and reach," said Peter Daboll, Ace Metrix's CEO. Bits and bobs to keep up with search agency news: Magnetic, Kenshoo, WebVisible, Covario, BLiNQ, Ace Metrix and BrightRoll.
In a post on Yahoo's Yodel Anecdotal blog last week, Chief of Insights Peter Daboll said he found that visits could be a useful addition to his analytics reports. Daboll was quick to point out that the visit is not a "silver bullet," given its...
ClickZ reports that Yahoo has hired Peter Daboll, the president and CEO of comScore Media Metrix, to be the chief of insights and head of global market research at Yahoo. Peter Daboll will be reporting to Cammie
ClickZ reports that Yahoo has hired Peter Daboll, the president and CEO of comScore Media Metrix, to be the chief of insights and head of global market research at Yahoo. Peter Daboll will be reporting to Cammie
ClickZ reports that Yahoo has hired Peter Daboll, the president and CEO of comScore Media Metrix, to be the chief of insights and head of global market research at Yahoo. Peter Daboll will be reporting to Cammie Dunaway, Yahoo's chief marketing...
