Have a pet project you work on. At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the...
While this article has only brushed the surface of how you should cater to a visitor or crawling bot experience, these are some of my biggest pet peeves that are often times easy fixes. But while piece-mealing an SEO project, band-aiding, or adding...
This is an incredibly important rule and personally, it's a huge pet-peeve of mine when I see titles and descriptions ending in ". Optimizing your website is a balancing act. On one hand, you have the search engines and their need to understand...
The images were text in images (a huge pet peeve of mine). SEO audits provide the most bang for your SEO buck. But, conducting robust and large-scale audits typically takes a significant amount of time and effort.
You can have perfectly good story and link from a story on say, ‘work places that are pet friendly’! The latest Google changes have put a real emphasis on high quality, unique content that is linked to by quality sites.
Solution: the Bolt Interactive Pet Laser Toy at Think Geek. Pet Laser Toy It is that time of year again, the holidays are here. One of the most difficult things for me is always wondering which gifts to get my friends and family.
For example, let's consider a fictitious pet store that releases a new coupon code for dog food. It wouldn't be uncommon for this pet store to create a new splash page with the coupon code and then post that new URL to its Twitter and Facebook pages.
I'd do the same with local pet stores and shops that sell pet food and accessories. I'm literally besieged by emails offering cheap links. I can grab 100 one-way PR 4 links for $200 or less. I can also buy links from this or that domain hoarder who...
Beyond that, there are around 2.4 percent (just under 23 million) of "user-misclassified accounts", where users have created "personal profiles for a business, organization, or non-human entity such as a pet", which are meant to be hosted under...
But a small pet store in Pacific Beach may want to start off by targeting more specific keyword phrases like "dog food in pacific beach" and work up to more competitive terms as its Internet footprint grows.
Here are the names of all the contested gTLDs, followed by the total number of applicants in parenthesis: app (13) baby (5) blog (9) book (9) buy (5) cloud (7) corp (6) cpa (6) dds (2) dev (2) diy (2) docs (2) dog (3) dot (2) drive (2) earth (2...
Also, another big factor is simply that this site is facing tough competition for pet keywords. Many small businesses have lost search rankings, traffic and income in the weeks since Google’s latest algorithmic update, known as Penguin, was launched.
In describing his picture to Google, Dylan said if he could travel in time, he would “sail a pirate ship looking for treasure, have a colorful pet parrot and enjoy beautiful sunsets from deserted islands.
Include details that you couldn’t possibly ever know: the name of their childhood pet, or the best experience they ever had in a restaurant. We can all hold our cherished opinions about our ads and landing pages, but the cold, hard numbers don’t lie.
Becoming overly obsessed with “pet rankings” (favorites with little business impact) They may be the same, they may be different. The Competitive SEO Tools session at SES New York brought together a panel of search experts to discuss ways and means...
Now we want to make Google, Google+, bowling, and you all better by including you, your relationships, your interests, your identity, your pet names, your passwords, your secret questions, our ads, your searches, your check-ins, your status...
The collars fit around your pet’s neck and use a series of sensors to record audio directly from your dog or cat’s vocal cords, using technology originally developed for NASA spacesuits. Google’s practical jokes began a day early in 2012, with 8...
The 20 percent time references the amount of working time Google staff were free to devote to their own pet projects. Google's former director of engineering has slammed life at the company under the leadership of CEO Larry Page, accusing the...
Lastly, Yoshimura said Pet Food Direct worked with 500Friends to develop PFD Rewards, a program on the brand's Facebook page and website. Participants can then redeem the points for rewards, such as pet food donations to needy pets.
Let's say your company sells pet products. You could create a mashup comparing divorce rates by state with pet ownership. This is a follow-up to my column about using public information for link building.
