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Persuasion

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  1. Build Relationships, Not Links

    Robert Cialdini, author of "Influence: The Psychology of Persuasion", identifies six key principles of persuasion. Build relationships, not links. If you’re in the business of link acquisition and looking for a new mantra, or a way to be great at...

  2. B2B Content Strategy: How to Ensure Your Content Stars Align

    In marketing, we’re committed to the suspicious praxis of informing, entertainment, intrigue, persuasion and salesmanship – all of which require a certain amount of clarity and tact to succeed. There’s a myth that failed content can be blamed on...

  3. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Use Emotion: Logical persuasion is good for proving authority and knowledge, but emotive selling can create better conversion. In many respects conversion rate optimization requires as much specialist skill as technical search engine optimization...

  4. Susan Bratton Talks Persuasion, Seduction & Conversion at SES San Francisco

    Persuasion marketing and copy writing, she says, are fundamental to marketing. Packed with tools and real-life persuasion marketing lessons, her presentation included a particularly sexy case study using her "Revive Your Drive" product.

  5. Leave No Marketer Behind! After Show Parties at SES San Francisco #sesSF

    Conversion Triggers - Persuasion Strategies for Digital Marketers keynote preview from Laura Roth on Vimeo. Gorgeous and sassy online marketing expert, Susan Bratton, gives a quick preview of the material she'll be covering in her keynote at SES...

  6. Do Marines Need A Few Good Tweeters? Pentagon Wants Social Media Experts

    Recognize persuasion campaign structures and influence operations across social media sites and communities. Identify participants and intent, and measure effects of persuasion campaigns. The U.S.military sees social networking as a source of...

  7. 6 #Winning Strategies @CharlieSheen Used To Get 2.2 Million #Tigerblood Followers

    Fogg published a paper titled, "Mass Interpersonal Persuasion" which outlines the potential value of being personally persuasive but having the reach of mass media. Charlie Sheen increased his Twitter followers to 2,211,000 today, almost half the...

  8. comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

    Through our copy-testing measurement, we are able to quantify the quality of a campaign and show a 0.90 correlation between ARS Persuasion Scores and changes in brand sales. The research categorized the results of each campaign into below-average...