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Personas

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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.

  2. Task Analysis: The Key UX Design Step Everyone Skips

    A key approach to automating some of the task involves applying your user personas to determine where the task requires information or knowledge that the users are not likely to have, but need. Some folks claim to do it, but what they do is not...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    The first step in creating buyer personas is interviewing your audience. Note that buyer personas and user groups are not interchangeable. Instead of jumping right into brainstorming content types, start by creating buyer personas and buyer journeys.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular list, performance improved dramatically. Buyer's personas should be used to determine what type of content you should create...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Advertisers can use this information, for example, to build personas or optimize targeting in AdWords. Integrating Google AdWords and Google Analytics makes for a data rich experience. You can use this data to go into a second level of PPC...

  6. A Simple Test to Guide Every UX Design Decision

    We go to all the trouble to create user personas and conduct task analyses, but it seems few designers really know how to apply those to the design process. During the design process, the tendency is to add more features, controls, or content than...

  7. 8 Tips for Building Your Internal Content Marketing Strategy

    Instead, we need to invest time into developing customer personas and creating stories around who they are, what they want, how they view the brand, and how you can best serve them. You know that story about the cobbler's children not having shoes...

  8. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    There are a few personas to consider when transforming these one-time purchasers to a repeat or lifetime customer: All great parties must come to an end. The same goes for your crazy-bananas high tide of seasonal sales extravaganza.

  9. Searcher Personas: A Case for User-Centric SEO

    Keyword research is as important as ever, but we now start with searcher personas (which are very similar to user personas, marketing personas and customer personas). We use the keyword research as a data source to better understand those personas...