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Personas

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  1. Writing Your Way to the Top of Search and Social Results

    This means it’s up to brands and marketers to invest not just in hiring quality writers, but also training and educating writers in SEO best practices, content styles, and trends as well as being included in the brand’s research process and...

  2. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    If we look at each cover line in turn, we will soon be able to work out what those personas are. The editorial and marketing teams there know their audience inside and out and have a well-drilled plan to ensure they "service" their three key...

  4. Survey Says: Stop Making Assumptions About Your Content

    With customers and prospects, surveys can help provide texture on your audiences and buyer personas by surfacing details on demographics, preferences, and behaviors. Amidst all the discussion, there was one specific anecdote that had seemingly...

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    Many so-called designers are familiar with personas and can create rather useless ones, but a seasoned UX designer can describe how specific user characteristics influenced their designs. A key aspect of good user personas is a description of...

  6. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Develop buyer personas to really get to know your key targets. Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions...

  7. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.

  8. Task Analysis: The Key UX Design Step Everyone Skips

    A key approach to automating some of the task involves applying your user personas to determine where the task requires information or knowledge that the users are not likely to have, but need. Some folks claim to do it, but what they do is not...

  9. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    The first step in creating buyer personas is interviewing your audience. Note that buyer personas and user groups are not interchangeable. Instead of jumping right into brainstorming content types, start by creating buyer personas and buyer journeys.

  10. How Personalizing Websites With Dynamic Content Increases Engagement

    Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular list, performance improved dramatically. Buyer's personas should be used to determine what type of content you should create...