SEO News

Personally Identifiable Information

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  1. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Should a search engine filter content such as violent images, pornography, malware, spam, personally identifiable information, hate content, hacking instructions, bomb-making instructions, pro-anorexia sites, Satanism and witchcraft, necrophilia...

  2. Extending Your Google Analytics Functionality With the Application Gallery

    Among other things, these terms include provisions so that developers do not store their users' personally identifiable information in Google Analytics and require developers to provide a Web page that explicitly states which Google Analytics data...

  3. Top 10 Web Analytics Segmentation Tips

    Get closer to the customer by implementing non-personally identifiable customer “keys” that can help turn “unique visitors” into “customers”. With so much raw data at our fingertips, many web analysts look to social media, analytics experts and...

  4. Facebook Wants to Welcome Kids Under Age 13 to Social Network

    COPPA is the Federal Children’s Online Privacy Protection Act of 1998, which prohibits sites from knowingly disclosing children’s personally identifiable information. Among parent concerns about their children using Facebook, 56 percent are worried...

  5. Search Marketing and Social Media in Regulated Industries

    Finally, what are the rules governing the new forms of personally identifiable information (PII) disclosed in digital and social channels - for example, the history of what sites individuals visited, the "social graph" of their connected friends...

  6. Pot (Microsoft) Calls Kettle (Google) Black on Privacy

    We will not combine DoubleClick cookie information with personally identifiable information unless we have your opt-in consent. Our primary goal in collecting personally identifiable information is to provide you, the user, with a customized...

  7. New Google Privacy Policy Combines User Data From All Google Services

    Google also won't "combine DoubleClick cookie information with personally identifiable information unless we have your opt-in consent. Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you've provided from one...

  8. Facebook Fixes Cookie Issues as Lawmakers Urge FTC Privacy Probe

    Marketers should give note to a couple other stories, including The Wall Street Journal’s recently revised privacy policy (which permits WSJ to track personally identifiable behavior without user consent) and the FTC probe into undeletable...

  9. Lawsuit Accuses comScore of Major Privacy Violations

    We make commercially viable efforts to automatically filter confidential, personally identifiable information such as UserID, password, credit card numbers, and account numbers. A lawsuit filed on August 23 accuses comScore of recording private...

  10. Class Action Suit Targets Google for Revealing Users Search Queries

    The complaint alleges that Google has "consistently and intentionally designed its services to ensure that user search queries, which often contain highly-sensitive and personally-identifiable information, are routinely transferred to marketers...

  11. Facebook and Nielsen Team Up for New Advertising Initiative

    Additionally, no personally identifiable information will be collected from the polls. Facebook is entering into a partnership with Nielsen for a new advertising offering on the social network. Dubbed BrandLift, the initiative will use Nielsen's...