SEO News

Personalized Search

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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    When asked about personalization factors that could influence rank data, Adams said, "You'll never rank in personalized search unless you rank generically as well. As a marketer, Adams said he would make sure his content ranked first in a non...

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    And how important is personalized marketing and advertising messages to the average person? According to the research, marketers are more likely to want personalized offers, "with 72 percent of marketers preferring them, versus 55 percent of...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The capacity to deliver a personalized experience to the customer based on a brand's understanding of who that customer is, what device they are on, and where they are interacting with the brand. The Reinvention of Marketing: Personalized Experiences

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  5. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and possibly damage their brands.BloomReach SNAP understands your customers...

  6. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Companies in 2013 took big steps toward better tying their customer data to personalized email content. The key is to understand and consider that even if a user is searching for “running shoes” they may react differently to that same keyword...

  7. 6 Ways to Accelerate Your Local SEO Success in 2014

    Local – along with personalized search – is a necessary evolution to truly optimize the search experience for users across the globe. As social, local, and mobile all continue to propel SEO in a new and exciting direction, don't be surprised to see...

  8. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    You can use this data to reallocate funding to other higher funnel programs, bid boost by demo and mobile where you see breakout performance, create more targeted/personalized ad content based on user behavior, improve your remarketing efforts...