Google Now also offers personalized news feeds, such as scores and updates on a user's favourite sports teams and leagues. Google has launched its Now predictive search platform for Apple's iOS. The company is bringing the platform to Apple's...
This means publishers should find ways to create personalized digital video experiences for their viewers, visitors, and advertisers. Although more people use search or go direct to video, socially-referred video starts are more likely to be...
Todd Wasserman at Mashable has suggested that Google Glass will provide coupon offers, personalized ads, and gamification¬ – in other words, advertising on spectacle steroids. One obvious trend that will impact all things search related is Google...
When personalized search becomes more important for ranking, these tools won’t be able to mimic user characteristics and they’ll need local crawlers to provide more accurate reporting (but that also applies to your manual checks).
Basically, it's aiming to become a personalized newspaper. As users tend to show a stronger interest in active, personalized news feeds, embedded ads will likely be more relevant and generate higher ROI for advertisers.
Google's algorithm works to predict search queries in real-time based on indexed web pages, personalized search history, other users' search activity, and Google+ (for person's name). Since the results are personalized, you may wish for more...
These are non-personalized search results. Due to the nature of search, there is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Based on observation from public search results, one...
Traditional search engines return relevant content from the entire web; Facebook’s Graph Search returns highly personalized content from the searcher’s own personal network (social graph). By tapping into a searcher’s social graph, Facebook...
Get them to provide you with a personalized bit of welcome text, their photo and the photos of some of their staff, their knowledge of where’s good to eat nearby to the hotel and which buses get you cheaply to the main tourist sites.
The only problem is that she has so far talked in only very vague terms about how to increase visitors to Yahoo's websites, claiming that the future is in websites personalized to the user. The Yahoo-Microsoft search deal isn't working as planned...
The potential for Facebook’s new Graph Search feature is huge. When I type in a query, such as “friends who have been to Rome, Italy,” Graph Search traverses all of my relationships and those of my friends to find people who have visited Rome.
Authorship also became a key opportunity as the importance of influence, recommendations and author content began to be shown in personalized search results. Well, 2012 has been one of hell a ride for the search marketer.
Welcome to the future of search – personalized retargeting. High search volumes over Thanksgiving weekend provided advertisers a huge pool of ‘cookies’ on consumers with clear purchase intent, making retargeting that much more effective.
For example, if you do a non-personalized search on Google with “Search Engine Watch,” this is what you will get: Well, now that we're in the world of Search+ it’s again important to know how many eyeballs there are on a comparative search term.
Google is increasingly favoring local results in the SERPs that are personalized to the user’s exact geo location. Dial into local mobile search. The biggest under the radar opportunity for local brands in 2013 is the explosion happening right now...
The big winners were chief marketing officers who used technology to deliver customer experiences that not only connected shoppers with personalized deals but did so at the right touchpoint and at precisely the right time and place, whether on...
Google Shopping also has other very user-friendly elements, including personalized search results, shopping guides, and the option to sort by shipping, category, price, brand, store or gender (depending on the item):
A 2004 patent application by Google suggested they planned on assigning greater relevance to links in such positions and I wrote a little more about personalized PageRank in “Is Google Afraid of the Big Bad Wolfram?
You can ask them a question, sometimes online or by appointment, and they’ll come back with a personalized recommendation of the best databases and resources. Search You lack the context of their narration, but it costs nothing to search.
Search Engine Users Dislike Personalized Search But Like the Results Teachers say teens are most likely to first turn to Google or another search engine as their main research tool 94 percent of the time.
