FTC also brings up social listings, such as the ones you see in Facebook’s Graph Search, or even Google+ influenced personalized results where some listings are displayed more prominently because of someone in that users personal network.
Social | Email Integration: Leverage the voice of the customer to drive more personalized email programs. Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a company and they're are also...
Call it what you like – predictive, unified, aggregated – Google Now is a glimpse at the seamlessly personalized, contextually complex, nascent future of search. A Glimpse of the Future of Predictive Search
Onsite content, platform and delivery mechanisms will align with consumer intent and context to satisfy user needs, opportunity and personalized experience. Search engines will look within sites to better identify similarities between content on...
Yandex has now rolled out their second-generation personalized search program. With the new personalized search program, we can offer relevant results even to those who don’t have any search history on Yandex.
Email is all about segmentation and personalized messaging. Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest driver of conversions in Q1 2013.
The “What to Wear Where” section shows how product descriptions should be: engaging, personalized, and ending with clear calls to action. Stay Fresh, Stay Relevant To Customers and Search Engines Bloomingdale's understands its customers and made...
But as the mobile world is moving, Yelp will integrate native ads that infuse personalized suggestions and local discovery. The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and...
Much like social feeds and personalized search results, YouTube will be incorporating machine learning into the algorithm to base recommendations off of the interactions users are making with channels and videos.
Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. By leveraging the data it holds on its users and their personalized news streams, Yahoo believes it can provide a better experience for its...
Google Now also offers personalized news feeds, such as scores and updates on a user's favourite sports teams and leagues. Google has launched its Now predictive search platform for Apple's iOS. The company is bringing the platform to Apple's...
This means publishers should find ways to create personalized digital video experiences for their viewers, visitors, and advertisers. Although more people use search or go direct to video, socially-referred video starts are more likely to be...
Todd Wasserman at Mashable has suggested that Google Glass will provide coupon offers, personalized ads, and gamification¬ – in other words, advertising on spectacle steroids. One obvious trend that will impact all things search related is Google...
When personalized search becomes more important for ranking, these tools won’t be able to mimic user characteristics and they’ll need local crawlers to provide more accurate reporting (but that also applies to your manual checks).
Basically, it's aiming to become a personalized newspaper. As users tend to show a stronger interest in active, personalized news feeds, embedded ads will likely be more relevant and generate higher ROI for advertisers.
Google's algorithm works to predict search queries in real-time based on indexed web pages, personalized search history, other users' search activity, and Google+ (for person's name). Since the results are personalized, you may wish for more...
These are non-personalized search results. Due to the nature of search, there is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Based on observation from public search results, one...
Traditional search engines return relevant content from the entire web; Facebook’s Graph Search returns highly personalized content from the searcher’s own personal network (social graph). By tapping into a searcher’s social graph, Facebook...
Get them to provide you with a personalized bit of welcome text, their photo and the photos of some of their staff, their knowledge of where’s good to eat nearby to the hotel and which buses get you cheaply to the main tourist sites.
The only problem is that she has so far talked in only very vague terms about how to increase visitors to Yahoo's websites, claiming that the future is in websites personalized to the user. The Yahoo-Microsoft search deal isn't working as planned...
