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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Social | Email Integration: Leverage the voice of the customer to drive more personalized email programs. Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a company and they're are also...

  2. Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

    Yandex has now rolled out their second-generation personalized search program. With the new personalized search program, we can offer relevant results even to those who don’t have any search history on Yandex.

  3. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Email is all about segmentation and personalized messaging. Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest driver of conversions in Q1 2013.

  4. 5 Content Lessons & SEO Opportunities From Bloomingdale's

    The “What to Wear Where” section shows how product descriptions should be: engaging, personalized, and ending with clear calls to action. Stay Fresh, Stay Relevant To Customers and Search Engines Bloomingdale's understands its customers and made...

  5. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Traditional search engines return relevant content from the entire web; Facebook’s Graph Search returns highly personalized content from the searcher’s own personal network (social graph). By tapping into a searcher’s social graph, Facebook...