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  1. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Traditional search engines return relevant content from the entire web; Facebook’s Graph Search returns highly personalized content from the searcher’s own personal network (social graph). By tapping into a searcher’s social graph, Facebook...

  2. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    The potential for Facebook’s new Graph Search feature is huge. When I type in a query, such as “friends who have been to Rome, Italy,” Graph Search traverses all of my relationships and those of my friends to find people who have visited Rome.

  3. The Secret to Reeling in Holiday Shoppers?

    Welcome to the future of searchpersonalized retargeting. High search volumes over Thanksgiving weekend provided advertisers a huge pool of ‘cookies’ on consumers with clear purchase intent, making retargeting that much more effective.

  4. Social PR Tips to Get Fit for 2013 Digital Marketing

    Google is increasingly favoring local results in the SERPs that are personalized to the user’s exact geo location. Dial into local mobile search. The biggest under the radar opportunity for local brands in 2013 is the explosion happening right now...