SEO News

Personalized Retargeting

  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  2. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    Many of the ways to integrate PPC will include retargeting because the ad copy and landing pages can be so personalized to our lists. Another way to integrate PPC with email is to tag the email landing page with a retargeting pixel from your...

  3. Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

    When you start to think about why retargeting in search has become such a popular method of re-capturing when someone is back to being interested. Yandex has now rolled out their second-generation personalized search program.

  4. Yahoo Adds Behavioral Targeting Features for Search and Display Ads

    Going beyond standard site retargeting, the new technology would allow an advertiser to target users who visit an airline website to check offers for flights from SFO-JFK, and serve them a personalized offer for that specific flight when they...