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  1. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    Google Users Dislike Personalized Search Results [Survey] Search Engine Users Dislike Personalized Search But Like the Results Facebook’s news feed is another example cited of an algorithm that progressively reinforces our input biases by surfacing...

  2. New Google Browser Extension Helps You Find Related Web Content

    While it's not likely that this will make a substantial impact on Google's algorithms overall, it may become another minor metric, especially for personalized Google results. You can optimize your media or page content by improving your rank on...

  3. Is Your Landing Page Relevant?

    With Google collecting the data it needs to develop searcher personas, the search experience is becoming far more personalized. It may tell Google that the page isn't relevant to your target search phrase and, therefore, it shouldn't rank highly.