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  1. 10 Vital Steps to Building Social Influence

    Moving away from mass marketing messages to distribute unique, personalized messages and a user experience designed to yield results would prove to be highly effective in the 2008 campaign, and subsequently adapted for the 2012 campaign.

  2. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Traditional search engines return relevant content from the entire web; Facebook’s Graph Search returns highly personalized content from the searcher’s own personal network (social graph). Those who already embraced Facebook local marketing tactics...

  3. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    It really does seem like Facebook is on to something BIG with Graph Search: http://news.cnet.com/8301-1023_3-57564188-93/facebook-graph-search-first-impressions/ http://www.forbes.com/sites/shelisrael/2013/01/16/the-importance-of-facebooks-graph...

  4. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    And here are my personalized results (SEW's Google+ page moves to the right, and the SES Conference page moves into position seven): While I am seeing the above results, SEW Director Jonathan Allen is seeing a slightly different set of personalized...

  5. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    Google Users Dislike Personalized Search Results [Survey] Search Engine Users Dislike Personalized Search But Like the Results Facebook’s news feed is another example cited of an algorithm that progressively reinforces our input biases by surfacing...

  6. Google+ Bowling: Real Life Bowling Rethought for Real Life

    However, if you throw a gutter ball, Google’s search engine will appear on screen and offer some personalized searches related to bad bowling, such as “how to bowl better” and “bowling tips”, with ample links to Google’s video sharing site and the...