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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Customers engaged with personalized, emotional messaging are up to 20 percent more likely to purchase at any stage of the purchase decision, according to a study published by the CEB Marketing Leadership Council in partnership with Google.

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    When asked about personalization factors that could influence rank data, Adams said, "You'll never rank in personalized search unless you rank generically as well. As a marketer, Adams said he would make sure his content ranked first in a non...

  3. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    And how important is personalized marketing and advertising messages to the average person? According to the research, marketers are more likely to want personalized offers, "with 72 percent of marketers preferring them, versus 55 percent of...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The Reinvention of Marketing: Personalized Experiences A personalized experience for your customer is the next stage of marketing reinvention. The capacity to deliver a personalized experience to the customer based on a brand's understanding of who...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...