FTC also brings up social listings, such as the ones you see in Facebook’s Graph Search, or even Google+ influenced personalized results where some listings are displayed more prominently because of someone in that users personal network.
Imagine being able to automagically send a personalized reminder to a customer of yours as they’re walking or driving past your store? Lifecycle marketing means marketing to your existing customers, based on the status of the relationship.
Social | Email Integration: Leverage the voice of the customer to drive more personalized email programs. Mobile and social have been among the most talked-about subjects for the last couple of years.
The most effective emails are personalized and don't require any thought on the part of the recipient. In the aftermath of that rollout, webmasters that were affected are now desperate to recover. Some are looking to toward the Disavow Links tool...
Call it what you like – predictive, unified, aggregated – Google Now is a glimpse at the seamlessly personalized, contextually complex, nascent future of search. In a world where we're distracted by some 30,000+ brand messages per day...
Onsite content, platform and delivery mechanisms will align with consumer intent and context to satisfy user needs, opportunity and personalized experience. Google's Penguin update grabbed the majority of online marketing headlines over the past...
Yandex has now rolled out their second-generation personalized search program. With the new personalized search program, we can offer relevant results even to those who don’t have any search history on Yandex.
Email is all about segmentation and personalized messaging. Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest driver of conversions in Q1 2013.
The “What to Wear Where” section shows how product descriptions should be: engaging, personalized, and ending with clear calls to action. Bloomingdale's is a leader in fashion in the brick and mortar world.
Yahoo CEO Marissa Mayer calls it #bestoftheweb, and says it will “seamlessly include relevant and personalized Tweets alongside stories from Yahoo! The Twitter partnership is just one move in a series by Yahoo towards a more personalized experience...
But as the mobile world is moving, Yelp will integrate native ads that infuse personalized suggestions and local discovery. Since looking at Facebook's moves in local search last month, much more has come to light.
Much like Spotify, Google Play Music All Access offers a personalized radio feature. When listening to a song, users can opt to switch on the radio service, which will create a personalized playlist based on the track that a user is listening to.
The goal of the adding more videos to the feed is to increase user engagement and video watch time by providing more personalized content that users are likely to click on and watch. Much like social feeds and personalized search results, YouTube...
Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. By leveraging the data it holds on its users and their personalized news streams, Yahoo believes it can provide a better experience for its...
Google Now also offers personalized news feeds, such as scores and updates on a user's favourite sports teams and leagues. Google has launched its Now predictive search platform for Apple's iOS. The company is bringing the platform to Apple's...
Moving away from mass marketing messages to distribute unique, personalized messages and a user experience designed to yield results would prove to be highly effective in the 2008 campaign, and subsequently adapted for the 2012 campaign.
This means publishers should find ways to create personalized digital video experiences for their viewers, visitors, and advertisers. Video is a powerful way to reach audiences both for publishers and advertisers.
Todd Wasserman at Mashable has suggested that Google Glass will provide coupon offers, personalized ads, and gamification¬ – in other words, advertising on spectacle steroids. For all the hype about Google Glass, not much has been said about how it...
When personalized search becomes more important for ranking, these tools won’t be able to mimic user characteristics and they’ll need local crawlers to provide more accurate reporting (but that also applies to your manual checks).
Basically, it's aiming to become a personalized newspaper. As users tend to show a stronger interest in active, personalized news feeds, embedded ads will likely be more relevant and generate higher ROI for advertisers.
