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  1. The Bra Tree – A New Way Of Thinking About Evergreen Content

    Not only does this personalize the company, but it preemptively answers a common question in a positive way. A few hours south of Las Vegas, Christmas Tree Pass winds through rocky cliffs and fields of scrub brush, Yucca plants and wizened pinion...

  2. 8 Elements to Test in User Reviews

    Stars are typically the most common rating icons, but that doesn’t mean you can’t personalize them to fit your brand. User reviews are the most under-tested element on product pages – and can have significantly positive effects on conversion rates.

  3. Search Engine Users Dislike Personalized Search But Like the Results

    This belief that search engines shouldn't track and shouldn't personalize just doesn’t jive with the need for exactly that, as demonstrated by the market. A recent search engine user study shares insight into current search trends and user desires...

  4. How to Understand Your Google “Not Provided” Traffic

    These are logged in users and while Google can personalize non-logged in users, those signed in will be the most impacted and now you know how many there are. If you didn't notice the Search Engine Watch article from October 19, 2011 discussing...

  5. SEMPO Tells Government: Don't Censor Search Engines

    Consumers feeling a level of trust with search engines sufficient to allow the search engines to personalize results for them, maintaining privacy settings at a level comfortable to them FTC's antitrust probe into Google, the search marketing...