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Personalization Technology

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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    When asked about personalization factors that could influence rank data, Adams said, "You'll never rank in personalized search unless you rank generically as well. In the age of keyword "(not provided)," SEO technology companies are working hard to...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A 2014 Forrester report highlighted how some companies were tackling data and personalization head on: While 69 percent of marketers agreed the need for "hyper-personalization" in marketing is key, only 39 percent used data and behavior patterns to...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    The retailer reached out to Monetate, which specializes in providing eCommerce site personalization through technology, and asked for help to personalize their customers' experiences. Dynamic website personalization (DWP) is the ability to...

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    That’s why real-time personalization technology and methods are gaining ground. If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and...

  5. 9 Ways to Prepare for a Future Without Cookie Tracking

    Introduce ways visitors and customers can opt-into and out of technology that enables digital marketing and personalization quickly and easily. Have you done anything to prepare your website and visitors for the future of tracking and digital...

  6. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    Now, that's a bold statement, and when I asked Besthoff how the tool reconciled that data against things like personalization in search, he said its algorithm does factor that in. We've confirmed a statistically significant relationship between the...

  7. Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

    Maybe Google will start to realize that beyond digital socialization and uniquely related authoritive links (which matter and are helpful), incorporating true personalization will result in much better results for all of us.

  8. World IPv6 Launch: What it Means for Content Owners & SEO

    There are temporary solutions such as CGN NAT, but these have their own headaches associated with scalability and geo-location personalization. Once that happens, geo-targeting and search personalization will work the same as it does on IPv4.