Personalization definitely matters, but too much detail is very much a turn off. To those in marketing, "sales" is a dirty word. A discipline based purely on aggressive, pushy, cold conversion. In some sales environments that may not be far from...
Things like SERP personalization and Google's Knowledge Graph are two examples of how the simple search function is becoming more and more exploratory than about search. At Google I/O 2013, huge changes to the user experience of Maps were announced.
Social also provides social context and personalization opportunities, says Karunakaran. Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from...
The view has changed over the years – from 10 blue links to maps to local search to universal search and personalization. Finding opportunities in a competitive business can sometimes be the difference between success and failure.
Maybe Google will start to realize that beyond digital socialization and uniquely related authoritive links (which matter and are helpful), incorporating true personalization will result in much better results for all of us.
And yes despite all our talk of rankings not mattering, they do, because if you go from somewhere on Page 1 (with personalization) to nowhere on page 51, you will suddenly say, "Oh no! "What Should Lead Your Online Marketing Strategy: SEO or Content".
The Reign of Personalization at Yahoo In January this year in an interview with Bloomberg, Mayer talked about creating powerful personalization technologies through the “interest graph,” and says of dominating organizations such as Google, Apple...
YouTube will continue to focus on the personalization of the feeds contents and organization with future updates. Seeing more content on the YouTube homepage? In an announcement made April 23 via the YouTube Creators blog, YouTube let users and...
Google Now serves up results based on personalization, geo-localization, public sources and its users' search history. Google has released many products and services over the last few years to improve the way people search and find information.
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
A New Mobile Experience Designed for the Everyday Professional – LinkedIn BlogAndroid and iPhone apps get redesign to put more emphasis on images and personalization. Facebook tests Graph Search ads and debuts CPA bidding.
In 2013, many search results pages change rapidly, even if you keep your location and “personalization” consistent (obviously personalization brings a whole other layer into the discussion, but I’ll save that for SES).
He acknowledged that ranking on single keywords are worth less because of personalization, localization, and search history. At SES London 2013, Marcus Tober, the founder and CTO of Searchmetrics, and Will Critchlow, the Founder and Chief...
Amazon's welcome back messaging and recommendations for its users are an example of bad personalization. In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of...
Every email will require some level of personalization, in order to be most effective. Receiving an email like this is scary. At best, your business won’t receive any organic search traffic from Google for weeks.
Personalization.The content can be more personal and speak to users in deeper ways than ads and promos. Did you get the #hashtag? More brands are hopping in bed with Instagram and statistics show the relationship just might work.
In a recent Google earnings call, he was asked, “If you think of the future of Internet search three or four years out, how important will the social signal be and how important (will) personalization be?
Email marketing provides more privacy and personalization; email and social work well together to achieve crowdfunding goals. And a crowdfunding campaign landing page, in simple terms, is a low cost content management and e-commerce system.
Again, this isn't a search command, but Google Verbatim allows you to search using the exact keyword you typed, so no spelling corrections, no replacing words with synonyms, and no words with the same stem, or personalization.
Finally (and this is more of an aside), many in SEO view keyword rankings as “worthless” because of the myriad of SERP variables at play, like personalization, localization, segmentation, semantic search, etc.
