SEO News

Personalization

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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A 2014 Forrester report highlighted how some companies were tackling data and personalization head on: While 69 percent of marketers agreed the need for "hyper-personalization" in marketing is key, only 39 percent used data and behavior patterns to...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    The retailer reached out to Monetate, which specializes in providing eCommerce site personalization through technology, and asked for help to personalize their customers' experiences. Amazon and Neflix have set the bar for personalization.

  3. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    That’s why real-time personalization technology and methods are gaining ground. If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Localization and Personalization As the connection with individual customers becomes a priority for most businesses and brands, localization and personalization become paramount to yielding optimum results from investments in search, social media...

  5. Why Google's Hummingbird Algorithm Isn't for the Birds

    Who is searching – based on personalization and prior behavior. I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how – according to the young lady I spoke to – it effectively means...

  6. 9 Ways to Prepare for a Future Without Cookie Tracking

    Have you done anything to prepare your website and visitors for the future of tracking and digital marketing personalization? Personalization is one such area that relies on tracking, profiling, and delivering a lot of information about visitor...

  7. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    Now, that's a bold statement, and when I asked Besthoff how the tool reconciled that data against things like personalization in search, he said its algorithm does factor that in. InboundWriter released research findings in September that stated...