SEO News

Personalization

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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Personalization Will surprise, gratitude and/or personalization be part of your next campaign? Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction.

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A 2014 Forrester report highlighted how some companies were tackling data and personalization head on: While 69 percent of marketers agreed the need for "hyper-personalization" in marketing is key, only 39 percent used data and behavior patterns to...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    The retailer reached out to Monetate, which specializes in providing eCommerce site personalization through technology, and asked for help to personalize their customers' experiences. Amazon and Neflix have set the bar for personalization.

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    That’s why real-time personalization technology and methods are gaining ground. If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Localization and Personalization As the connection with individual customers becomes a priority for most businesses and brands, localization and personalization become paramount to yielding optimum results from investments in search, social media...